Cleo Visual Identity.
(Previously known as Trove)
Cleo is a company that provides resources, information and community for women who have experienced sexual assault and trauma. Ultimately, Cleo’s goal is to launch an app where users can track their daily emotions and overall journey, find support through Cleo’s community and access local resources.
The CEO envision a brand that “felt like your big sister — strong, independent, someone you would go to for advice and comfort.”
Role: Visual Designer
Project Length: 1 months, 2018
Team: Cleo CEO, 1 Developer
Project Type: Freelance Brand Vision
Logo Design
I concepted the name based off two Greek Goddesses:
CLIO is the Greek Goddess of history but also of music and celebration. EOS is the Greek Goddess of the dawn.
Tying the two together created the meaning: Despite our history and past, we celebrate the new days ahead.
Colors
Deep and strong color palette.
Staying away from flashy or neon colors.
Colors are soft and inviting, yet bold and feminine.
Hand-Drawn Graphics
Graphics that give an organic look and feel. All hand-drawn in procreate.
Used within photos or to break the grid on the website background.
Full Visual Identity
